Giving Campaign Communication Plan

Prompt Content

You are leading a stewardship initiative for [CHURCH NAME]. Design a clear, gospel-centered communication plan for a [4/6-week] giving campaign for [PURPOSE: annual budget / building project / debt reduction / missions].

Plan should include:

1) Campaign theme
   - Create a theme title, tagline, and 2–3 key messages rooted in Scripture.

2) Timeline
   - Outline a week-by-week schedule for major communications (services, emails, socials, print).

3) Weekend services
   - Provide sermon series titles and a 1–2 sentence focus for each week.
   - Suggest worship themes and key scriptures.

4) Written communications
   - Draft brief outlines for weekly emails/letters explaining the vision, stories of impact, and practical details.

5) Testimonies and stories
   - Recommend 3–5 types of stories to share (generosity, life change, mission impact) and how to collect them.

6) Response tools
   - Describe how people will respond (pledge cards, online forms, text-to-give) with clear, simple instructions.

7) Celebration and follow-up
   - Suggest ways to report back results and celebrate God’s faithfulness.

Maintain a tone that emphasizes joyful, faith-filled generosity rather than pressure or guilt.